Our favorite online marketing guru is back to help steer contractors straight on the subject of SEO (Search Engine Optimization). What can contractors reasonably expect to be able to improve on their own in order to be found in online searches? When does one cross over into the need for professional help to improve their SEO, and how much will it cost? Aaron Hockel of Alta Vista Strategic Partners starts with an explanation of SEO fundamentals, and then bravely dives into the murky waters of SEO myths and misinformation to shed some light.

Visit the PDCA Community Blog to read Aaron's blogs about SEO.

http://pdca.site-ym.com/blogpost/1353193/284995/5-SEO-Tools-for-Painting-Contractors

http://pdca.site-ym.com/blogpost/1353193/284327/7-Great-Questions-Painters-Can-Ask-Potential-SEO-Companies

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