Presented by Lauren Stibgen

How are you filling your calendar each day? These days, it is harder to be disconnected and unseen. Even through the lens of work, digital connection and the importance of social media can fill our moments more than we realize. Most companies have an entire marketing and social media strategy, but now we live in a time where personal branding and social media strategies are noted as important for our careers.

Gone are the simple days of a resume, and if you are in a job search, it can feel overwhelming. The traditional outplacement or career coach has taken on a new role that focuses on image, connection, and perhaps even developing a website. While the first use of the term personal brand dates back to 1997 in an article in Fast Company Magazine, the notion of personal brands as a strategic career asset is relatively recent. While created in 2003, LinkedIn has exploded in the recent years alongside other platforms.

You may be thinking, Lauren, what does this have to do with how I show God’s love?! My answer—simply, if we don’t pay enough attention to the need for our own attention, it is easy to keep the focus on ourselves and not on others. Now, I am not suggesting a personal brand is bad, but I do want us to think about the time it takes. What are you doing in your spare moments to create your personal brand? If you are in a job search this may be a greater amount of time, but if you are working full-time, this easily creeps into spare moments and evenings. How much time are you spending focused on yourself? And if you are focused on your personal brand, how can you first spend that all important time with God? And how can you show God’s love if you are constantly consumed with the social and digital aspects of this personal brand culture?

Have you ever paused to consider what the Lord wants for our self-promotion? How would God want us to get noticed? How is God part of your personal brand?

And when you pray, do not be like the hypocrites, for they love to pray standing in the synagogues and on the street corners to be seen by others. Truly I tell you, they have received their reward in full. But when you pray, go into your room, close the door and pray to your Father, who is unseen. Then your Father, who sees what is done in secret, will reward you (Matthew 6:5-6).

First, as we balance showing our faith at work, we need to consider our intentions always. Are our intentions genuine, or are we trying to be seen? Second, invite God into this practice through prayer. How can he guide how you present yourself? Finally, pause and make sure you are looking at the needs of your neighbors. Don’t spend so much time consumed with your digital brand that you forget the importance of connecting with others. Maybe they are struggling with some of the same things. How can you invite God and others into this new era of extra busyness that can easily cause too much self-focus?