Industry Relations

Buyer's Market Fever Dream


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In this episode of Industry Relations, Rob and Greg run a thought experiment: What if we're entering a true buyer's market? They walk through ten major industry topics—from antitrust litigation to portals, AI, and MLS relevance—and analyze how each might shift if buyers suddenly gained the upper hand. Along the way, they debate policy, technology, and market psychology, drawing connections between historical trends and current market signals.

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The U.S. Housing Market Has Nearly 500,000 More Sellers Than Buyers—the Most on Record. That Will Likely Cause Home Prices to Fall

Key Takeaways

  • Antitrust & Legal Landscape – Discussion of how a buyer's market might (or might not) affect current and future antitrust lawsuits in real estate.

  • Government Regulation – Exploration of potential political reactions, including pressure on corporate landlords, affordability policy, or even renewed interest in rent control.

  • Tech-Enabled Brokerages – Examination of whether brokerages like Redfin, Compass, and eXp gain or lose advantage when the market shifts toward buyers.

  • iBuyers & Institutional Activity – Rob and Greg assess whether a buyer's market helps or hurts companies like Opendoor and investor-focused strategies.

  • Portals & Exclusive Inventory – Deep dive into how platforms like Zillow and Homes.com may adapt, and whether exclusive listings could gain ground.

  • AI & Automation – Consideration of how AI could enable cheaper, more scalable buyer representation services—and who might benefit.

  • Consumer Trust – Debate over whether a buyer's market could rebuild trust in the industry or simply reduce agent count, leaving higher-quality professionals.

  • DIY Real Estate – Why self-service homebuying remains unlikely to surge, even with market power shifting toward buyers.

  • Industry Consolidation – Prediction that competitive pressure could drive further brokerage and vendor consolidation.

  • MLS & Association Relevance – Analysis of whether MLSs become more or less important in a buyer's market, especially in the context of exclusives and policy enforcement.

Connect with Rob and Greg

Rob's Website https://notoriousrob.substack.com/

Greg's Website https://www.vendoralley.com/about-2/

Our Sponsors:

Cotality https://www.cotality.com/

Notorious VIP https://notoriousrob.substack.com

The Giant Steps Job Board https://vendoralley.jobboard.io/

Production and Editing Services by Sunbound Studios

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Industry RelationsBy Rob Hahn and Greg Robertson

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