This week on Dentistry Unmasked, Brian and Pam sit down with JoAnne Tanner, practice coach, consultant, and author, to talk about one of the biggest decisions in a dentist’s career: buying a practice. Whether you are dreaming of ownership, actively evaluating an opportunity, or preparing to sell, the process can be exciting—but it can also be overwhelming, expensive, and complicated if you do not know what to look for. JoAnne shares insights from her recently published book and breaks down the key considerations that every buyer and seller should understand before entering a transition.From knowing the right questions to ask, to avoiding costly mistakes, to understanding what makes a practice truly worth buying, this conversation is packed with practical advice for dentists on both sides of the deal. Tune in to learn how to approach practice transitions with more confidence, clarity, and strategy—because when it comes to buying or selling a practice, getting it right matters.