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Over the course of a year or so, we’ve seen how one by one, the chances of Byju's survival have been narrowing down. However, there’s one thing that could possibly save it from falling apart: Aakash, the offline coaching chain that Byju’s had acquired in 2021 for a staggering $950 million.
Now, with its IPO upcoming in mid-2024, the struggling edtech giant has a lot riding on Aakash's success.
But Byju’s is turning out to become quite the troublesome partner for Aakash, no thanks to its aggressive sales tactics. These selling hacks are driving a wedge between the two teams on the ground and the plans to integrate have been put on hold.
Tune in.
Recommendation
Aakash’s sales force has no love lost for Byju’s
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
By The Ken5
99 ratings
Over the course of a year or so, we’ve seen how one by one, the chances of Byju's survival have been narrowing down. However, there’s one thing that could possibly save it from falling apart: Aakash, the offline coaching chain that Byju’s had acquired in 2021 for a staggering $950 million.
Now, with its IPO upcoming in mid-2024, the struggling edtech giant has a lot riding on Aakash's success.
But Byju’s is turning out to become quite the troublesome partner for Aakash, no thanks to its aggressive sales tactics. These selling hacks are driving a wedge between the two teams on the ground and the plans to integrate have been put on hold.
Tune in.
Recommendation
Aakash’s sales force has no love lost for Byju’s
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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