If Washington State and Oregon State joined the Big 12, it would mark a significant expansion for the conference, enhancing its geographic footprint, competitive balance, and overall appeal. Integrating these Pacific Northwest schools would bring unique benefits and challenges, fundamentally reshaping the Big 12's landscape and adding more regional members that would be attractive to Brigham Young University (BYU). 

Geographic Expansion 

The inclusion of Washington State and Oregon State would extend the Big 12's reach to the West Coast, creating a truly national conference. This expansion would provide the Big 12 with access to new markets and fan bases, increasing the conference's visibility and influence. The addition of these schools would also open up new recruiting territories in the talent-rich Pacific Northwest, offering Big 12 programs opportunities to attract a diverse array of athletes. 

Competitive Balance 

On the field, Washington State and Oregon State would contribute to the competitive balance of the Big 12 as they competed with the BYU football program. Both programs have demonstrated resilience and potential in the Pac-12, often contending with some of the nation's top teams. Their inclusion would enhance the overall competitiveness of the conference, ensuring that every game remains highly engaging for fans. Additionally, the presence of these schools would add variety to the Big 12's playing styles and strategies, enriching the overall football experience. 

Financial Implications 

Financially, the Big 12 would benefit from increased media rights and sponsorship opportunities due to its expanded market presence. The addition of Washington State and Oregon State could lead to renegotiated television contracts, potentially boosting revenue for all member schools. However, the conference would need to carefully manage the distribution of resources to ensure competitive equity and maintain the quality of athletic and academic programs.

In conclusion, if Washington State and Oregon State joined the Big 12, the conference would experience significant geographic, competitive, cultural, and financial enhancements. While the transition would come with logistical challenges, the overall benefits would position the Big 12 as a more robust and nationally influential conference, enriching the college football landscape with new rivalries for BYU to enjoy, expanded reach, and diverse competitive opportunities.

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