CAC as a metric is pretty useless for operations. But why is that? And what should you do instead?That's exactly what we cover in this episode<ul><li>Introduction (01:38)</li><li>Very quickly: Defining CAC (Customer Acquisition Cost) (02:41)</li><li>Keep it simple (05:47)</li><li>"CAC as a metric is pretty useless" (07:20)</li><li>CAC and Ratios (10:44)</li><li>Use CAC Payback instead (13:52)</li><li>CAC Payback Benchmarks (22:30)</li></ul>You can check out the benchmarks mentioned here: https://drive.google.com/file/d/1Kjbt75NEPRjKK63pI_ULJokEL9L2kIf7/view?usp=share_link

CAC as a metric is pretty useless for operations. But why is that? And what should you do instead? That's exactly what we cover in this episodeIntroduction (01:38)Very quickly: Defining CAC (Customer Acquisition Cost) (02:41)Keep it simple (05:47)"CAC as a metric is pretty useless" (07:20)CAC and Ratios (10:44)Use CAC Payback instead (13:52)CAC Payback Benchmarks (22:30)You can check out the benchmarks mentioned here: https://drive.google.com/file/d/1Kjbt75NEPRjKK63pI_ULJokEL9L2kIf7/view?usp=share_link

CAC is useless

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

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This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein &amp; Raul Porojan, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

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