In this special series, I’ve been calling some of my dear friends to see how they’re doing in the midst of the Coronavirus pandemic. In an effort to provide some sense of comfort and normalcy, these conversations are here to provide you with good companionship while we’re all stuck at home, and to also let you know that we're here with you through it. This week features my friend Madison Utendahl, the founder and CCO of her own content and social media company, Utendahl Creative. Madison’s a storytelling genius. She was on the founding teams of Last Week Tonight with John Oliver, Refinery29’s 29Rooms, and the Museum of Ice Cream, where she’s lead social media strategy and experiential marketing initiatives that have even won her two Webby Awards. In this episode, Madison gives us a masterclass in marketing with empathy, tells us about the non-negotiable addition to her routine during quarantine, how touching base with her grandmother has brought her solace and clarity, and the best advice she has for brands who need to be pivoting right now. Sending virtual love from my couch to yours!

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