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What does it take to stand out in today’s content-saturated beauty industry? This week, we sit down with Paul Heslop—serial entrepreneur, former skin care CEO, and the creative force behind Creative Juicey Studios, where he’s produced more than 3,000 videos for top spa and wellness brands. Paul shares his journey from building and selling an award-winning international skin care line to redefining how aestheticians and global brands market themselves through video, storytelling, and AI-driven strategies. From practical beginner tips to the biggest mistakes aestheticians make in marketing, this conversation is packed with insights for anyone ready to go from “invisible” to booked and busy.

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