I’m currently reading Stories that Stick by Kindra Hall. In it, she mentions that “story” has become such a common term that people use it for everything, even if it’s not a story. 

I feel the same thing has been done to the term “repurposing.” See, when you repurpose something in the real world, you take it, you make changes to it, and you give it new life. You don’t just lop a piece off of it and say you’ve repurposed it. 

But that’s what many people consider repurposing today. “I’m going to clip 1 minute of this 60-minute conversation and call it repurposed.” 

That’s why I’m excited to have Greg Wasserman on the show today. He helps us reframe repurposing, and talks about how AI can help us repurpose properly – and while I don’t agree with everything he says, I like exploring different ideas. 

Top Takeaways

• Repurposing content isn’t just turning current content into other content. It’s taking conversations and turning them into content, products, and more. 
• Get creative! Greg uses his coaching calls and repurposes them into courses. How can you take conversations you’re having and leverage them to get something tangible for your business? 
• When it comes to leveraging AI, consider your creative comfort. Some people are more comfortable writing. Some feel better talking it out. Integrate AI into your current and best process! 

Show Notes

• Greg Wasserman
• lu.ma
• Discovering What Customers Really Want with Georgiana Laudi
• Why Podcast Interviews are a Content Goldmine with Tom Schwab
• Grammarly
• Castmagic.io

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