In this episode, Matt & Lauren tell you why publishing a book can do more for your business than just adding a new revenue stream.. Learn how books can establish your expert reputation, connect you with new audiences, and strengthen relationships with your existing fans.

Watch this episode on YouTube!

Dive Deeper

💡 The Tilt Newsletter

💡 The Business Book ROI Study

💡 Listen to These Episodes

• Ep #22 | Using Customer Data to Grow Your Business
• Ep #24 | How to Turn Your Casual Fans into Super Fans
• Ep #33 | Books You Can Create Using Your Existing Content

💡 Read These Blog Posts

• Harness the Power of Publishing: Using Your Book for Lead Generation
• Scaling Your Business with Custom Books Using the Print API
• The Benefits of Writing a Book: Why Every Entrepreneur Should Publish

💡 Watch These Videos

• Webinar with Stephanie Chandler | Speaking to Sell Books: ​​​​​​​Break into Professional Speaking to Reach More Readers 
  
  

Sound Bites From This Episode

🎙️ [7:36] “Throughout your entire business journey, there's always going to be a need in most cases to establish some authority in the area with which you actually do business, whether you sell physical products or services… One of the best ways to do that, obviously, is to have a book in hand, right?”

🎙️ [15:54] “So many people still to this day think that because they have a social media channel presence of whatever amount of followers, it doesn't matter that they're doing great, they're riding high and they've got a viable business. Wrong. 100% wrong. If that business is built on Instagram, then Instagram has a business and followers – you don't.”

🎙️ [25:38] “A book can be a great buy-in opportunity for customers to test the water with you, or for potential customers to test the water with you.”

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