Most Innovative Companies

Can Brian Niccol turn Starbucks around?


Listen Later

Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company that has aggressively claimed it does not make fast food, this could signal a shift in how Starbucks views itself . . . and how it attempts to regain the 20% in market cap that it’s lost. ‘Fast Company’ contributing writer Clint Rainey discusses the coffee chain’s past mission and values, and how different leadership has shifted the brand’s focus.

Also, we talk with rapper Saweetie about her successful brand partnerships with Postmates and McDonald’s, and her perspective on growing her own brand and image. And Candace Bushnell, author of ‘Sex and the City’ (the book!), chats about looking back on her writing and TV career and what stories she wants women to see today.

...more
View all episodesView all episodes
Download on the App Store

Most Innovative CompaniesBy Fast Company

  • 4.3
  • 4.3
  • 4.3
  • 4.3
  • 4.3

4.3

66 ratings


More shows like Most Innovative Companies

View all
Planet Money by NPR

Planet Money

30,674 Listeners

Motley Fool Money by The Motley Fool

Motley Fool Money

3,204 Listeners

Masters in Business by Bloomberg

Masters in Business

2,173 Listeners

The Knowledge Project by Shane Parrish

The Knowledge Project

2,682 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,147 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,167 Listeners

The Daily by The New York Times

The Daily

112,027 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,990 Listeners

Bold Names by The Wall Street Journal

Bold Names

1,449 Listeners

The New Way We Work by Fast Company

The New Way We Work

100 Listeners

Creative Control by Fast Company

Creative Control

61 Listeners

What Next | Daily News and Analysis by Slate Podcasts

What Next | Daily News and Analysis

2,401 Listeners

Barron's Streetwise by Barron's

Barron's Streetwise

1,565 Listeners

World Changing Ideas by Fast Company

World Changing Ideas

23 Listeners

Barron's Advisor by Barron's Advisor

Barron's Advisor

114 Listeners

MIT Technology Review Narrated by MIT Technology Review

MIT Technology Review Narrated

261 Listeners

Hard Fork by The New York Times

Hard Fork

5,508 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,836 Listeners

Brand New World by Fast Company

Brand New World

11 Listeners

Office Hour by Fast Company

Office Hour

0 Listeners

By Design by Fast Company

By Design

14 Listeners