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Every time you take a domestic flight and don't have to break a fixed deposit to buy a ticket, you have Captain GR Gopinath to thank. In 2003, he launched Air Deccan, India's first budget airline. Before that, only the rich and powerful could afford to fly. So, planes were like mini 5-star hotels – you would be waited on hand and foot, would have access to luxurious lounges, get served gourmet food. And of course, it came with an outrageous price tag to match.
With Air Deccan, flying was finally democratised. And soon enough, others followed. Everyone wanted to copy the Air Deccan playbook.
Cut to now. The only successful airline in India at the moment have followed the budget route, with Indigo as the market leader. On the surface, things look great. India is home to the third largest domestic aviation market by volume. Domestic passenger numbers have more than doubled in the last decade. In June alone, more than 13 million people flew domestically.
But if everything is going right behind the scenes? Then why is the flying experience getting so bad?
Tune in.
Why do women freeze their eggs? Take the survey here.
Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite murder mystery.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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Every time you take a domestic flight and don't have to break a fixed deposit to buy a ticket, you have Captain GR Gopinath to thank. In 2003, he launched Air Deccan, India's first budget airline. Before that, only the rich and powerful could afford to fly. So, planes were like mini 5-star hotels – you would be waited on hand and foot, would have access to luxurious lounges, get served gourmet food. And of course, it came with an outrageous price tag to match.
With Air Deccan, flying was finally democratised. And soon enough, others followed. Everyone wanted to copy the Air Deccan playbook.
Cut to now. The only successful airline in India at the moment have followed the budget route, with Indigo as the market leader. On the surface, things look great. India is home to the third largest domestic aviation market by volume. Domestic passenger numbers have more than doubled in the last decade. In June alone, more than 13 million people flew domestically.
But if everything is going right behind the scenes? Then why is the flying experience getting so bad?
Tune in.
Why do women freeze their eggs? Take the survey here.
Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite murder mystery.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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