Idaho-based outdoor clothing brand Wild Rye is one of the fastest growing companies in the state. But now — thanks to mounting tariffs — CEO and founder Cassie Abel is in survival mode, trying to keep her business from unraveling. Host Lindsay Van Allen is exploring what’s at stake when local small businesses get caught in international trade crossfire, and how Wild Rye is weathering the tariffs. 

Want some more Boise news? Head over to our Hey Boise newsletter where you’ll get a cheatsheet to the city every weekday morning.

Get more from City Cast Boise when you become a City Cast Boise Neighbor. You’ll enjoy perks like ad-free listening, invitations to members only events and more! Join now by clicking here. 

Interested in advertising with City Cast Boise? Find more info HERE.

Reach us at [email protected].