In this episode of Higher Exchanges, we sit down with Ron Gershoni, CEO and co-founder of Jetty Extracts — one of California’s longest-standing cannabis brands — to explore what it takes to build, protect, and scale a cannabis brand in today’s challenging market.

We cover:

• 🚀 Jetty’s founding story and lessons from a decade of brand building
• 💨 From the first vape to solventless, pre-rolls, and product innovation
• 🛡 How Jetty navigated “Vape Gate” and built consumer trust through clean products
• 🌱 The Clean Cannabis initiative and raising standards across the industry
• 📊 California market dynamics: growth, price compression, and consolidation
• 🍃 OCAL certification, organics, and addressing California’s pesticide problem

A must-listen conversation for anyone curious about how durable brands endure and scale in cannabis.