Marketecture: Get Smart. Fast.

Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads


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Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Marketecture: Get Smart. Fast.By Ari Paparo

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