Creating true change is never easy. Most startups don't survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well-entrenched and never gives up without a fight. To truly change the world or even just your little corner of it, you don't need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.

We welcome back for the 3rd time, Bestselling Author, Keynote Speaker and Innovation Advisor and author of Cascades: How to Create a Movement that Drives Transformational Change, Greg Satell.

Links mentioned in the show: https://digitaltonto.com/2020/10-principles-for-transformational-change/ https://www.joinclubhouse.com/join/the-innovation-show/3ovqI5FP/xq5YRvjd