February 11, 2021

Case Study: How SuperMama Increased 3X Their LTV

1 hour

In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama. He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.

This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.

Topics Covered:

04.41 - How SuperMama 12X Revenue

18:40 - The pricing page that led to 12X revenue

25:03 - How did Andrey choose this niche?

27:27 - How to calculate LTV of an app

28:57 - How to wireframe your app

29:39 - The Apple Search Ads campaign that is performing the best

30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword

32:11 - How to optimize ad spend for Apple Search Ads

32:21 - How to optimize Facebook ads for different countries

37:44 - PingMe App Audit

48:17 - Twidget App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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YouTube: AppMasters.com/YouTube

Instagram: @stevepyoung

Twitter: @stevepyoung

Facebook: App Masters

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View all episodes

By Steve Young

4.7

138138 ratings

February 11, 2021

Case Study: How SuperMama Increased 3X Their LTV

1 hour

This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.

Topics Covered:

04.41 - How SuperMama 12X Revenue

18:40 - The pricing page that led to 12X revenue

25:03 - How did Andrey choose this niche?

27:27 - How to calculate LTV of an app

28:57 - How to wireframe your app

29:39 - The Apple Search Ads campaign that is performing the best

30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword

32:11 - How to optimize ad spend for Apple Search Ads

32:21 - How to optimize Facebook ads for different countries

37:44 - PingMe App Audit

48:17 - Twidget App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube

Instagram: @stevepyoung

Twitter: @stevepyoung

Facebook: App Masters

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...more