Cassie Abel is the co-founder and CEO of Wild Rye, which is a company that creates apparel for women-identifying outdoor-lovers, regardless of age, background, size, or skill level. But Cassie is not only running a women's apparel company, she is working to change the entire business landscape for women.

TOPICS & TIMES:

• What is Wild Rye & why the name? (2:11)
• Cassie’s background (3:49)
• Operating out of Ketchum, Idaho (10:48)
• Call-out culture (24:50)
• Sustainability (31:47)
• Women-Led Wednesday (33:17)
• Receiving the Tory Burch Foundation Fellowship (38:36)
• Pivot Cycles x Wild Rye collab (42:14)
• Another big idea from Cassie (50:53)

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