Luis Pedroza discusses his book "LEAN Brands," and how to catch customers, drive growth and stand out in all markets. Luis is an expert at launching global brands and has held leadership positions with 7-Eleven, P&G, General Mills, and Nestlé. His work has spanned many international markets including the United States, China, Russia, United Kingdom, and Singapore. Listen for three action items you can use today.

Host, Kevin Craine

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