In this episode:

On CPG Week, the podcast team talks about Celsius’ aspirations to go vertical and a variety of smaller acquisitions across food that nod to trends in M&A markets.

The group starts by discussing Celsius’ acquisition of the brand’s manufacturing partner Big Beverage’s production facility. Then, the group goes on to dive into acquisitions across various food categories, from protein bars to pizza dough. They discuss why these deals represent a growing trend of scaling through consolidation.

Show Highlights:

0:30 - The team discussed beverage samples from House of Cha, Bear n’ Beaver and Magic Cactus.

4:30 - How do energy brands compete in an increasingly crowded category? Senior reporter Brad Avery explains why Celsius’ answer is vertical integration with the acquisition of Big Beverage’s North Carolina manufacturing facility.

7:30 - In the past week, senior reporter Lukas Southard wrote about two acquisition deals: FITCRUNCH was added to 1440 Foods’ portfolio and Pipcorn and Spudsy came together in a new entity called UpSnack Brands. 

11:15 - Nosh managing editor Monica Watrous and Brad go over two other deals involving Del Real Foods and DeIorio Foods, respectively.

13:00 - The group discusses why these various deals show a trend in M&A markets. Monica shares how that relates to insight given in a recent CoBank report.

About the CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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