This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Octavio Garcia, the Founding Partner of Gorilla Watches. To start the show Ariel asks Octavio about the 11 years of career that he spent designing at Audemars Piguet, and they talk about the brand's impact on the industry over the years. Ariel asks about Octavio’s decision to go out on his own as an entrepreneur, and Octavio talks about how he needed to have that experience of starting his own brand after everything he had learned throughout his career. Octavio and Ariel dive into Gorilla Watches and how their unique designs and material choices challenge the audience and the perception of modern watchmaking. Ariel asks about their current price point and what their pricing plans are for the future. Octavio talks about what he has learned since starting the brand, and how he regulates feedback between his customers and retailers. As the show closes out Ariel asks about their current use of different materials, their strategy behind their number of new products they release yearly, and they briefly dive into the brands marketing strategy.

To stay connected with Octavio and Gorilla Watches:

LinkedIn - https://www.linkedin.com/in/octavio-garcia-8b46a163/

Instagram @GorillaWatches - https://www.instagram.com/gorillawatches/

Gorilla Watches - https://www.gorillawatches.ch/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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