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In this episode of Change Makers, Bradley Akubuiro sits down with Caitlin Hayden, Group Communications Director at BAE Systems and a member of the company's executive committee.
From advising on national security communications in the Obama White House to leading global communications for one of the world's largest defence organisations, Caitlin has spent her career operating where business, geopolitics and public trust collide.
Together, they explore leadership under pressure, communicating through uncertainty, building trust when the stakes are high, and navigating geopolitical risk in an increasingly complex world. These are also key themes from Bradley's new book, 'Faster. Messier. Tougher.: Crisis Communications Strategies in an Era of Populism, AI, and Distrust' which examines how leaders can thrive when certainty is in short supply.
For leaders facing constant change, heightened scrutiny and growing complexity, this conversation offers valuable insights from someone who has worked at the highest levels of government, national security and global business.
Learn more about Faster. Messier. Tougher. at https://bradleyakubuiro.com/
In this episode of Change Makers, Michael Hayman sits down with Jo-ann Robertson, the newly appointed President for Europe and Transatlantic Growth at BPI Group.
Self-described as "positivity personified" and fuelled by Glaswegian grit, Jo-ann explores what it takes to lead at a moment of intense global change.
From her roots in student politics to leading some of the world’s largest agency networks, Jo-ann has built a career on being a disruptor who values straight-talking above over-intellectualising. In this conversation, she discusses why this is a "bully pulpit" moment for modern leaders and why big ideas require brave communication to drive real progress.
As businesses navigate the current landscape, Jo-ann shares her insights on building resilient corporations, the importance of authentic purpose over performative action, and why a "North Star" vision is essential for stability. It's a look at why a bit of "grit in the oyster" is often the necessary catalyst for growth and why the best advisors are those who remain eternally curious.
In the latest episode of Change Makers, Michael Hayman sits down with one of Britain's most battle-hardened communications experts and BPI Senior Advisor, Guto Harri CBE, to explore what great leadership really looks like under pressure.
Guto has spent decades on the frontline of change at home and around the world – from covering the fall of the Berlin Wall to sitting in the heart of Downing Street.
In this conversation, Guto draws on a career spanning media, politics and business to share what every leader needs to know: why reputation must be built long before a crisis hits, why all business is now political, and why the strategic communications adviser is moving closer to the top table than ever before.
The question for every leader is whether they're ‘match fit’ for a changing world.
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