Changeworker Podcast with Diana Stemkowski

Whether you're about to graduate from your massage therapy program or have been out for awhile, the idea of starting your own business is one exciting option. Because there is so much information available about building a business, we often are so overwhelmed we don't know where to start. In this episode, I talk about the one non-negotiable thing that has to happen in order to start and maintain your business, how you need to think of your business in the beginning stages and having a beginner's mind in the first three years (give or take) of your journey as a massage therapist business owner. 

#dianastemkowskicoacing #salesandmarketingformassagetherapistspodcast #newbusiness #entrepreneurship #entrepreneurs #massagetherapists #massagetherapy

Unconsciousness = checking out, zoning out, not being fully awake in the present moment. It has served a purpose for us in the past, but when we want to do or be something new... being unconscious won't get us there. In this episode, I talk about how to wake up and stay awake as we pursue our goals. 

#salesandmarketingformassagetherapistspodcast #dianastemkowskicoaching #unconsciousness #stay awake #lmts #massagetherapy #massagetherapists

CTAs. or calls to action, are one of those tools we use in our marketing to tell our audience what we want them to do, whether that's to use a link to set up an appointment with us or to check out our website. Depending on where our minds are, those CTAs can sound like demands rather than an invitation to check us out on social media or give us a call. When we feel confused or pressured to say something to the person in front of us, or in our feed, it's usually because we don't know how to say what we want to or we believe we've said what we want to say a thousand times already. In this episode, I talk about what to look for if you suspect you're demanding instead of asking, how you can prevent it in the future. 

#cta #marketing #dianastemkowskicoaching #salesandmarketingformassagetherapistspodcast

In this episode, I talk about why we would consider to focus on that one client in our marketing and how to do this. 

#dianastemkowskicoaching #salesandmarketingformassagetherapistspodcast #1clientatatime

Sales and selling mean all kinds of things to different people. We can always choose our definition of it so that it supports our selling experiences, for us and our prospective clients. Making it easy for our people to find us and set up appointments with us takes some brain cleaning on our parts. Our past experiences with sales and being salespeople influence how we sell to others...and if our thoughts have been unclear and unfocused that will show up in how we make offers to help our clients. Learn 5 steps that will clear that up for you! 

#dianastemkowskicoaching https://calendly.com/dianastemkowskicoaching/60 #salesandmarketingformassagetherapistpodcast

Defining "high quality" for yourself is one way to start this conversation with yourself. I also would invite you to look at what makes your sessions valuable to your clients while they're on your table. Including easy ways (on us) to make giving high quality massages gives us the opportunity to find different ways of doing and thinking about what we do. Much of what holds us back from those opportunities are our old beliefs. New beliefs are necessary to have if we want to create something valuable and high quality for ourselves and our clients.

#dianastemkowskicoaching #salesandmarketingformassagetherapistspodcast #coaching #newbeliefs

Knowing and believing that, no matter what, we'll figure out how to achieve this outcome is some potent mojo for our brains and souls. In this episode, I explore that "it's done" energy, what "no matter what" looks like in our behavior and our decisions. The fuel to complete our goals doesn't lie in our actions, it comes from our emotions. Our job is to figure out which ones will take us there.

#salesandmarketingformassagetherapistspodcast #dianastemkowskicoaching #energyofinevitability #itsdone #nomatterwhat #lmts #massagetherapists #massagetherapy

And being underserved doesn't mean that something is wrong in what and how we do our work. How we underserve ourselves is believing what others say about our massage therapy careers and businesses, that we'll never make the money we want to make, that we can't help others and also make a lot of money. These are beliefs perpetuated by society, the spa and wellness industries, massage therapy schools and ourselves. Fortunately we don't need to change those organizations in order to create the job/business we've always wanted. We can serve ourselves first.

#salesandmarketingformassagetherapistspodcast #dianastemkowskicoaching #coaching #massagetherapists #massagetherapy #serveourselves #lmts 

https://calendly.com/dianastemkowskicoaching/60

I wanted to clarify a few things that have been confusing for some of my listeners- the idea that having an ideal avatar is the best thing to have and what you should do. There are pros and cons for every decision you make in your business and who the people you want to work with is just one aspect of that. We are in business for a reason- to make money helping people. We don't have to become different people in order for that happen. 

#salesandmarketingformassagetherapists #lmts #dianastemkowskicoaching #massagetherapy #massagetherapists #coaching

https://calendly.com/dianastemkowskicoaching/60

When people feel safe with you, they feel safe to buy from you. Where is safety created? In our minds. Not in our bank balances or who we surround ourselves with. In this episode, I explore definitions and the thinking behind safety and where this shows up in our business results.

https://calendly.com/dianastemkowskicoaching/60 #dianastemkowskicoaching #salesandmarketingformassagetherapistspodcast #coaching #safety #security #nervoussystemresponses #massagetherapy #massagetherapists