The buzz: “Sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing…we all need to know more about our customers” (Jill Rowley).

The buzz: “Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material” (contentmarketinginstitute.com).

The buzz: “Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material” (contentmarketinginstitute.com).

The buzz: “By living the day-to-day life of your clients, you can glean insights that are impossible to see from your side of the aisle” (Sona Jepsen www.entrepreneur.com/article/300683).

The buzz: “Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” (Bobby Darnel). Believe it! 42% of LinkedIn members access it multiple times daily or weekly.

The buzz: “You sell more when you stop selling" (David Meerman Scott). “Not everything that can be counted counts, and not everything that counts can be counted” (William Bruce Cameron).

The buzz: “To write off ‘Influencer Marketing’ as a fad is a foolish game. Brands will figure out how to collaborate with culture creators and harness the distribution of. curators.” (David Armano, Strategy at Edelmandigital).

The buzz: “The idea that social selling is dead or dying is a bit over exaggerated … Cold calling should be dead” (Koka Sexton).

The buzz: “Social media allows big companies to act small again” (Jay Baer). When we hear “2020”, we tend to picture a time way off in the future.

The buzz: “Social business: This is not a drill, people” (Jeff Gibbard, True Voice Media).