The buzz: “Almost every single social media platform is beginning to leverage AI…” (martechseries.com).

The buzz: “Where else can you find your customers, prospects, partners, suppliers, competitors and thought leaders talking about key topics and trends in your industry? If you’re not using LinkedIn groups, you’re missing out” (Jeff Simmons).

The buzz: “Videos are more frequently shared on social media as compared to written content” (Koka Sexton). Whether you are in sales or marketing, it's time to spread your reach as wide as possible.

The buzz: “Repeat after me: Social media followers are not leads. They could be, however.” (Ben Green, “B2B Social Media: 6 Tips for Social Selling Strategy” (Ben Green, Oktopost).

The buzz: “In the old days, sellers would bring their Rolodex from company to company–now they bring their LinkedIn network” (@RobBois).

The buzz: “The qualities that make Twitter seem inane and half-baked are what makes it so powerful” (J. Jonathan Zittrain). Facebook has the most users. LinkedIn is for serious professionals. Twitter is considered in-between.

The buzz: “Not everything that can be counted counts, and not everything that counts can be counted” (William B. Cameron).

The buzz: “Technology can make salespeople more effective and efficient IF you know what tools to use” (Triblio).

The buzz: “Content is fire, social media is gasoline” (Jay Baer). Reality check: the world’s oldest profession is Sales. Each technological era has impacted how the salesperson sells.

The buzz: “Do to others as you would have them do to you” [Luke 6:31].