Changing The Sales Game

Connie's motivational quote today is by ~ Milan Kundera, "Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day."

YouTube: https://youtu.be/rNNSXNfZhzY

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I have been in sales for almost 4 decades. Yet I am often asked about Marketing. Sales and Marketing are two very different things and I stay in my lane of sales. Don't get me wrong, I know marketing is a critical tool for any business, including mine. So how do I navigate the marketing labyrinth to maximize my business's exposure and get me in front of my ideal client? I hire experts!

About Scott Miller:

Scott is capping a 25-year career where he served as a chief marketing officer and executive vice president of business development and currently serves as FranklinCovey's senior advisor on thought leadership, leading the strategy and development of the firm's speaker's bureau, as well as the publication of podcasts, webcasts, and bestselling books.

Scott hosts the FranklinCovey-sponsored On Leadership with Scott Miller, the world's largest and fastest-growing leadership podcast, reaching more than six million people weekly.

Miller is the author of the award-winning, multivolume Mess to Success series, including Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow and Marketing Mess to Brand Success (May 2021) and Job Mess to Career Success (January 2022).

How to Get in Touch With Scott Miller:

Website: www.scottjeffreymiller.com

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quotes for today is by – Jeff Bezos, "A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well."

YouTube: https://youtu.be/BC3hDtVa928

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I am fascinated as I observe the power of businesses with a clear brand and how they are able to attract the right people into their community. Being in business for 20 years my brand was outdated and needed a facelift, to say the least. I had to vet multiple branding experts before choosing the right fit for me. As a business owner, it is so hard to stay on top of everything we need to do to promote and support our business growth. So what do we do and how do we stay relevant and on-brand?

About Kim Speed:

Kim is a brand visibility expert, speaker, trainer, recipient of the 2019 Most Influential Business Woman in Brand Development and Amazon best-selling author of Branding on a Shoestring: How to recreate your small business identity and increase sales results in 83 days or less.

During her years in the corporate world, Kim was a Creative Director for some of the biggest global brands including Coca-Cola, TD Bank, Ford, and Molson Coors. After leaving the world of advertising, Kim started her own business, Purple Moon Creative, Brand and Marketing Boutique, where she helps entrepreneurs create brands that stand out and attract clients.

How to Get in Touch With Kim Speed:

Website: http://purplemooncreative.com/

Email: [email protected]

Free Book: https://kimspeed.lpages.co/branding-book/

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quotes for today is by – Gregory Ciotti "Marketing is enthusiasm transferred to the customer."

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For all my business owners, and marketing executives. Do you agree that when you have the right messaging, your marketing can skyrocket your success?

Marketing is a critical piece of any business plan. Most people think that marketing is selling. This is not the case! Marketing and selling are two very different things every business needs to do. I know enough to stay in my lane and embrace my sales expertise.

About Melanie Herschorn:

Melanie is a digital content creator on a mission: to empower female entrepreneurs to land more clients and conquer their content creation challenges. She believes that clear, concise, and perfectly chosen words help businesses not only attract but also nurture their ideal clients and customers.

A small business owner since 2012, Melanie understands the entrepreneurial journey and knows first-hand the challenges and dedication it takes to market one's own company. She also has extensive experience in the content-creation world, having worked as a print, radio, and TV journalist, and as a PR specialist in Hollywood.

How to Get in Touch With Melanie Herschorn:

Website: http://vipdigitalcontent.com/

Email: [email protected]

Free Quiz: mycontentquiz.com

Free Content Calendar: vipdigital.live/contentcalendar

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quotes for today is by – picksandgiggles.com, "Did you know…Local business generates 70 percent more local economic activity per square foot than big box retail stores."

YouTube: https://youtu.be/ct5Tzqrt5UE

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Do you know a business that has been forced to close its doors due to COVID? With one in five small businesses closing their doors after COVID-19 hit, and today's show is honoring the 20 percent that had to close up shop after COVID. What do you think you can do to help local, small businesses continue to thrive and flourish in the coming months? If you are a small business owner you are in store for a great conversation during today's show.

About Jacqueline Snyder and Minna Khounlo-Sithep:

Jacqueline Snyder is a fashion designer and product startup expert who has helped launch over a thousand product brands over the last 12 years, including celebrity brands. Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast.

They have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through masterminds, group coaching, and digital courses designed specifically for product-based business owners ranging from start-up conception to multi-million-dollar companies.

How to Get in Touch With Jacqueline Snyder and Minna Khounlo-Sithep:

Website: https://www.theproductboss.com/

Shop 1 in 5 Website: https://Shop1in5.com

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quotes for today is by – Sarah Tavel, "Obvious realization: Content that starts as video, can be downgraded to audio (in your pocket or as podcast), which can be converted to text (via transcription or blog). But content can't flow in another direction. Therefore, to maximize the audience for any content, start with video."

YouTube: https://youtu.be/MWGcnaPsAVg

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A few years ago, Mary Lou, the owner of webtalkradio.net was coaching me on how to become a better host and make my podcast interesting, fun, and engaging. Then one day she said to me, "you need to start recording your show using video." As if in a time warp, I couldn't hear anything after that. In my mind I was thinking, "did she just tell me I need to record the show using video? So people could see me! That's crazy and not happening."

After a couple of minutes of her sharing the benefits of using video, of course I buckled and embraced her recommendations. That was about 3 years ago. Best advice ever! I have become so comfortable on video that when COVID hit being on Zoom was like breathing. I created a digital class and yes you guessed it, I use short videos to teach the content of our weekly group coaching calls. Basically, for most businesses using video isn't an option it's a must do.

Do not fear, I have an expert to break this down into actionable pieces so you too can create some binge-worthy videos.

About Nina Froriep:

Nina Froriep has seen it all from the early 90's on independent features, to big national TV commercials, corporate mega-shows, and (Emmy award-winning) documentary films, including one she produced and directed, called Abraham's Children.

Today she's super excited to enable business coaches, consultants, and service-based entrepreneurs to grow their businesses with fun + easy video marketing so they can attract their ideal clients.

How to Get in Touch With Nina Froriep:

Website: https://clockwiseproductions.com/

Email: [email protected]

Free MasterClass: https://clockwiseproductions.com/masterclass/

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quote for today is by – Andrew Davis, "Content builds relationships. Relationships are built on trust. Trust drives revenue."

YouTube: https://youtu.be/NjcXA3y3iqk

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I love this quote! Building relationships through trust are mandatory to be successful in business! As I look back to 2020 and review all the changes that occurred rapidly, like many business owners I too needed to pivot hard and fast!

I created an entirely new division within my company. One that offers businesses growing sales results, and sales and business coaching, via the digital world and zoom. To my surprise many of the lessons I had learned being in business 20 years of offering live training, coaching, speaking, networking, etc., all hold true in the digital world too.

The funny thing is, my strength is in helping businesses make more money, grow their business and client base all without being icky, sleazy, or manipulative. Digital messaging, marketing, lead magnets – not my jam! So what did I do? I reached out to my vast network and asked for help and was so fortunate to meet my guest. Working with him has helped me craft my messaging that represents me, not generic marketing scripting. He helped me with my messaging and content for my free 90-minute workshop. The results have been extraordinary!

About Jim Niswonger:

Jim Niswonger is the owner of Enlightened Profits, and he helps mission-driven coaches, consultants, and other experts sell more of their products and services by helping them zone in on a clear message so they can show up bigger and serve their clients better!

How to Get in Touch With Jim Niswonger:

Email: [email protected]

Website: www.EnlightenedProfits.com

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to Enlightenment of Change podcast on your favorite podcast streaming service or on https://www.webtalkradio.com. New episodes post every week. Listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quotes for today is by – Zig Ziglar

"When you encourage others, you in the process are being encouraged because you're making a commitment to that person's life. Encouragement really does make a difference."

YouTube: https://youtu.be/_4QegmKj6cw

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I have been coaching clients most of my 39 year career. I believe having a coach is critical for business owner and executives to avoid being tripped up by blindspots, that we all have, and are potentially costing us a ton of time and money. Even though I am a sales and business coach for my clients, I to have a coach. Ask yourself the following: Do you think professional people need a business coach? Have you ever thought about the benefits having a coach may provide for you, your business, or your career?

About Jennie Bellinger:

Jennie Bellinger. Jennie is a Certified Professional Coach and the host of the Badass Direct Sales Mastery Podcast. She works with badass direct sales moms to move from making $100 monthly to reaching the top 1% of their organization. An entrepreneur since 2010, she understands the desire to contribute to your family's future and be present with them in the here and now, and how difficult balancing those two priorities can be. vJennie is also known as The Direct Sales Domme. Luckily, as a Certified Professional Coach, her methods are very effective, not painful.

How to Get in Touch With Jennie Bellinger:

Text: BADASS to 55312

Website: https://badassdirectsalesmastery.com/

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quotes for today is by – Erica Jong, "What is the fatal charm of Italy? What do we find there that can be found nowhere else? I believe it is a certain permission to be human, which other places, other countries, lost long ago."

YouTube: https://youtu.be/zjT48t3FNB8

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As I reflect on my Italian heritage and the huge family I am blessed to be part of; there is something that allows me to naturally feel like the people I meet, personally and professionally, easily become part of my personal family! As I think about this, I wonder what my dad experienced living in Italy until he was 19 years old, the values he learned from a different land and culture than the US.

I know so much of who I am is because of the piece of Italy that he has carried with him through his life and in turn has shared that Italian energy of ease and family with myself and my siblings. What a gift!

I ask you to pause and contemplate the values (good and of course the not-so-great) that your family has passed to you. Maybe think about if they are serving you in your career and business. If not, what can you change?

About Angela Santi:

Angela Santi is the one-of-a-kind Dolce Vita Lifestyle Designer for elite entrepreneurs, executives, and experts. She is fiercely protective of her craft - the art that is the science behind the good life. As such, she has pioneered the Four Pillars of Dolce Vita life mastery model.

Working privately with a select group of ultra-high performers and global leaders, her Mediterranean-infused methodology ascends today's high flyers to unprecedented levels of success while living Le Dolce Vita (the signature Italian lifestyle), through her bespoke best-life blueprint, a transformational implementation of daily business and personal routines and habits fall effortlessly into place.

How to Get in Touch With Angela Santi:

Website: https://angelasanti.it/

Email: [email protected]

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie's motivational quotes for today is by – Fred Wilson, "Venture capital is about capturing the value between the startup phase and the public company phase."

YouTube: https://youtu.be/QWL4eibtaqw

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Each week as I sit to write the introduction for this podcast, I start by reflecting on the amazing things my guests and I are about to discuss. Today I am openly admitting that I am not an expert on our topic today - venture investing. This is one of my favorite parts about hosting this show. I get to share thought leaders in business with you while helping us (including me) to broaden our view of what's available to businesses around the world. What an exciting time to be part of this podcasting space!

About Steve Hoffman:

Steve Hoffman. Steve has had more careers than cats have lives, from Hollywood TV exec and game designer to manga rewriter, voice actor, animator, electrical engineer, studio head, and video game designer.

He is the Captain & CEO of Founders Space, one of the world's leading startup accelerators. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines.

Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include "Make Elephants Fly,", "Surviving a Startup," and "The Five Forces".

How to Get in Touch With Steve Hoffman:

Website: https://foundersspace.com

LinkedIn: https://www.linkedin.com/in/foundersspace/

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie motivational quotes for today is by – Leo Burnett, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

YouTube: https://youtu.be/EuHNCI1RR7I

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Everyone that knows me, knows that I love to speak, chat and engage with other humans! It's my jam, It's fun and easy for me. As I look back on my sales career, I realize that this innate skill, of being able to talk with anyone is part of my business success.

Now let's flip this to writing and marketing skills. Wow, a whole different ballgame. Here's how I approach my business when I lack the needed skill to grow my business. I investigate hiring the right person or team to help me with my updated business plan. I know I can't do it alone and know I have blind spots. My guest may be a possible solution for you if you need to write marketing copy that converts. If you are like me, you may need some help!

About Kimberly Weitkamp:

Kimberly Weitkamp. Kim is a conversion copywriter, marketing strategist, and podcaster. As the creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, she helps coaches connect, cultivate and convert their communities.

Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She's helped people increase their open rate up to 80%, hit their first-ever 6-figure launch, and double conversions on their landing pages. She loves talking about marketing, travel, and all things sci-fi.

How to Get in Touch With Kimberly Weitkamp:

Free Gift: https://theaudienceconverter.com/giveaway

Free MasterClass: https://theaudienceconverter.com/avoid-3-mistakes/

Email: [email protected]

Website: https://theaudienceconverter.com

Free MasterClass: https://theaudienceconverter.com/avoid-3-mistakes/

Podcast: https://theaudienceconverter.com/podcast-2/

Stalk me online!

Website: https://whitmanassoc.com/

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/

Download Free Communication Style Assessment: www.whitmanassoc.com/csa

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.