The Dealer Playbook

Charles Cannon: How to Accelerate Growth In Your Automotive Career


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Charles Cannon is the General Manager at Lexus of Serramonte. Charles Cannon developed a passion for the car business during his career of over 20 years. Along with Rules to the Game, he has also written a book called The 10 Things to Look for in a Professional Salesperson. Charles has been a high-producing salesperson, sales manager, and General Sales Manager throughout his career in the automotive industry.

What We Discuss In The Episode:

In this episode we explore Charles's journey from a serendipitous entry into the automotive world to becoming a prolific leader in the industry.

Episode Highlights:

From Sales to Leadership: The Transition

Charles reflects on the pivotal moment when he embraced the challenges and responsibilities of leadership. His insights into the transition from being a top salesperson to a manager shed light on the distinct skill sets required for both roles.

Rafting a Personal Brand and Embracing Digital Evolution

Charles delves into his approach to personal branding and marketing, which sets him apart in the industry. His willingness to adopt new technologies and embrace social media early on highlights the importance of innovation and adapting to the evolving landscape.

The Power of Transparent and Effective Leadership

Charles emphasizes the value of humility and transparency as cornerstones of effective leadership. He shares personal stories and lessons from his journey that underscore the significance of building trust, providing feedback, and genuinely caring for the well-being of team members.

In a world where leadership lessons can often seem vague and distant, this episode brings you face-to-face with the riveting journey of Charles Cannon. From accidental beginnings to deliberate leadership, Charles's candid storytelling and poignant insights create an immersive experience that resonates deeply. 

Key Takeaways

  • The importance of personal branding and innovation in the ever-evolving digital landscape.
  • The distinction between being a top salesperson and an effective leader.
  • The power of humility, transparency, and genuine care in leadership.
  • Balancing personal well-being with professional success for optimal leadership performance.
  • The value of embracing challenges, growth, and learning on the path to success.

Listen to the full episode for insights and context from Charles Cannon! 

⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! 

Thanks, Charles Cannon!

If you enjoyed this episode featuring Charles Cannon, support us by clicking the links! 

  1. Connect with Charles Cannon on LinkedIn

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The Dealer PlaybookBy Michael Cirillo

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