In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI's journey from zero to ten million ARR.

"As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight."

David discusses:

- how he founded his business with his Co-founder in his parents' garage in North London and how he got the "entrepreneurial bug"

- how they built their initial (and complex) infrastructure and user interface in 6 to 12 months

- how they found their first customers and figured out their pricing structure as they went along

- how they focused on a specific persona and type of user (inspired by Geoffrey Moore's 'Crossing The Chasm' book)

and more.  

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)