This week, we’re joined by Paul Roetzer, founder and CEO of the Marketing AI Institute, who breaks down the emergence, and seemingly overnight sensation, of ChatGPT and how it’s set to disrupt agencies, services providers, and HubSpot solutions partners in 2023. Paul starts by explaining what ChatGPT and generative AI tools are, what they allow users to do, and how to design your prompts for the desired outputs. He then shares how AI tools like ChatGPT present an immense opportunity for agencies today—and a threat for any laggards. He breaks down the impact and implications it can have on process efficiencies, creativity and productivity, and more. Paul explains that ChatGPT will force agencies to rethink their pricing models and billing strategies, and opens the door for agencies to bring new, innovative products and services to market. We wrap with a look ahead—and where machine learning language models, generative AI, and AI use-cases are going in the not so distant future.