Chatter that Matters

Today, I welcome Jeanne Beker, a global icon and an inductee into the Marketing Hall of Legends. Jeanne is also a dear friend and a trailblazer who has found success as a world-renowned fashion journalist, entrepreneur, author, keynote speaker, and, above all, a wonderful mom.

At age 72, Jeanne continues to fashion her destiny with passion, creativity and talent. In this candid 'chat to me about anything' session, Jeanne shares many beautiful stories, life lessons we can all benefit from, and how, instead of burying the news she had breast cancer, she used her platform to raise awareness and to help raise much-needed funds to tackle the disease.

Here is to the one and only Jeanne Beker.

To pre-order Jeanne's new book, Heart on My Sleeve. https://www.jeannebeker.com

The Leader's Journey: Lessons in Leadership is a collaboration between Chatter that Matters and the American Marketing Association Toronto Chapter. I interviewed legends who had been inducted into the Marketing Hall of Legends. A big shout out to Miles Nadal for making all this possible.

To find out more about the Marketing Hall of Legends, https://ama-toronto.com/awards/legends-journey/

This will define our country in the future: dreamers and doers who are taking on our most significant problems and then exporting their ideas and technology around the world. For my Earths Day Show, I chatted with Phil De Luna. At age 32, he is among the most brilliant people I have ever interviewed. Phil has a great personality, radiates passion, and has a powerful connection to the human race. Phil makes me feel optimistic about science's role in battling climate change. I know you will enjoy his story, which also reflects the tapestry of Canada. A family of newcomers who came to Canada to improve their circumstances and a son who honours their sacrifice by making a positive dent in one of humanity's biggest problems. Phil offers his five-step plan for saving our planet. He also discusses the carbon tax and offers ideas for better serving our planet and the Canadian economy. I also included an interview with John Stackhouse, SVP of RBC. John is a nationally bestselling author and one of Canada's leading voices on innovation and economic disruption. He talks about the RBC Climate Action Institute.

To learn more about Phil De Luna's company, Deep Sky: https://www.deepskyclimate.com

To learn more about the RBC Climate Action Institute: https://www.rbc.com/climate-action-institute/index.html

'I'm not making records; I'm making history. Today, my man Tony and I made history with this interview." Maestro Fresh Wes.

Maestro Fresh We is credited as the "Godfather of Canadian Hip Hop, " his debut album, Symphony in Effect, was a certified platinum album. In 2023, Maestro Fresh Wes became the first hip-hop artist inducted into the Canadian Music Hall of Fame. His song Let Your Backbone Slide" is the first rap song inducted into the Canadian Songwriters' Hall of Fame.

What did Drake have to say about Maestro Fresh Wes and his influence on him and Canadian music? What advice did Chuck D of Public Enemy offer? You'll have to listen to find out.

'Fresh' is part of Wes Williams' stage name, and Fresh is how I would describe his perspective and attitude. This story has so many beats. You will take away so much from how Wes approaches life and career. I consider this essential listening for young people as they must diversify and stay relevant throughout their careers.

Stay tuned to the show's end when Mark Beckles, the Vice President of Social Impact and Innovation, returns to Chatter that Matters to discuss First Up by RBC X Music and RBC Future Launch. This is a testament to the role organizations can play in helping Canadian youth find and pursue their path in life.

To connect with Maestro Fresh Wes: http://maestrofreshwes.net

First Up with RBCX Music: https://www.rbc.com/dms/enterprise/music/first-up.html

RBC Future Launch: https://www.rbc.com/en/future-launch/

On my watch, we went from slides to video, from film to digital, a handful of channels to thousands, tens of millions of websites, analog to wireless, and a stolen milk carton container for our albums to three million songs in my pocket.The most critical change was that humans went from being captive consumers of content to nomadic, with an appetite to create, validate, and yield power.

And tomorrow, on my watch - AI. I am working with three different programs and am mesmerized by how they can expand my creative capacity.

These three lessons guided me through so much change, and each time made me a better marketer, successful at winning business, gave me the confidence to take risks as an entrepreneur, and, I hope, a better leader and person.

These lessons are universal and easy to learn and apply. They will allow you to harness AI to your advantage versus being crushed in the coming wake.

If you have six minutes, you can hear them here.

If you like them, share them with others. They will make us a better human race by focusing on what matters most to the people who matter most to you.

Pura Vida

"I moved 17 times in my first 18 years, faced abuse and adversity, but it fueled my drive to prove others wrong and achieve success against all odds."

Shane Howard is an extraordinary storyteller who shares his inspirational and transformative journey, overcoming a tumultuous upbringing to becoming a mentor and global connector. Shane is a testament to the resilience and drive that can emerge from the "School of Hard Knocks."

Shane's insights offer hope and inspiration to those grappling with their place in this world, or choosing not to toe societies perceived perfect line.

To find out more about RBC's Future Launch: https://www.rbc.com/en/future-launch/

Healing is Believing. I have been sharing inspiring human journeys for four years, but none like Tracy L Clark. For most of her life, Tracy has dealt with trauma. Debilitating illnesses, several near-death experiences, being kidnapped at gunpoint, an abusive relationship and then being a single mom caring for her children when illness once again threatened her life. Listen to the first few minutes of the episode; it is riveting. Tracy reads from her book, God, Where Are You, It's Me. After hearing what she has to say about the life she had to endure, you will understand the title. What flows from there is a stream of positivity and possibility that will light up your day, even your path in life. Like a phoenix rising from its ashes, Tracy transformed her life, fighting against medical diagnoses and insurance companies refusing treatment. Tracy chose not to heal but to survive and thrive. This choice shaped Tracy's character today—resilient, strong, and fiercely determined. From her trauma came transformation, transcendence, and, with every heartbeat, an opportunity for her to reclaim her health and her rebirth as an entrepreneur and now a healer.

Tracy has been featured on ABC, FOX, NBC, and CBS. Her work is so profound and efficacious that the International Association of Top Professionals (IAOTP) crowned her the Top Energy Healer of the Year in 2024.

Shelagh McGrogan, the Director of Content for RBC, first offers her thoughts on Tracy's journey and then answers my question about the difference between branding a person, versus a product or service.

To connect with Tracy: https://www.tracylclark.com/

I occasionally break the format and post a Chatter That Matters podcast on a Monday about something important to all of us. The goal is to challenge the status quo with innovative ideas to improve our lives and livelihoods. In today's episode, I want to discuss the growing unaffordability crisis and the problems that manifest when individuals and many others do not have enough. They cannot afford necessities—food, shelter, and transportation. If this continues, it will undermine much of what we know and value in society. Our elected officials must prioritize affordability, but there are vastly opposing views on how to do so. In this four-minute podcast, I'll share my thoughts on the issue, ask you four essential questions to consider, and then offer my recommendation. If you agree, could you share so that our whispers can become a roar?

Are you ready to work smarter and shorter? Newcomers Grace Tallon and Joe O'Connor, co-founders of Work Time Reduction, join Tony Chapman to discuss the transformative idea of a four-day workweek and their beliefs about why it is good for individuals, families, corporations, and society.

We also learn more about Joe and Grace's back story, which takes us back to Ireland and how each became an advocate for positive change.

Tony closes the show by sharing his thoughts on why and how Immigration matters.

To connect with Joe and Grace at Work Time Reduction: https://worktimereduction.com

To learn more about the New Comer Advantage:

https://www.rbcroyalbank.com/dms/enterprise/newcomers/offers.html

Women 4 Work Time Reduction supports women in navigating the journey to shorter work weeks and championing reduced work time without compromising their professional and personal goals. Join our free information webinar on March 27th to learn about our mission and how you can get involved.

I am hosting a series titled The Legends Journey, featuring interviews with individuals inducted into Canada's Marketing Hall of Legends. In this episode, I chat with Miles Nadal. I have known Miles for over twenty years, and he has always dared to dream and do so with extraordinary entrepreneurial capability, charisma, and conviction.

Miles's journey began with a camera at summer camp, and from there, he built several extraordinary businesses with no signs of slowing down.

What I admire most about Miles extends beyond his entrepreneurial prowess to his curiosity and kindness.

Miles Nada's journey is an incredible 'rags to riches' story marked by many words of inspiration and wisdom.

To connect with The American Marketing Association - Toronto Chapter: https://ama-toronto.com

My International Women's Day Special begins with honouring my Mother before introducing my guest, Alana Stott. I ask Alana to read the opening pages from her gripping memoir, She Who Dares. Her book begins when she answers the phone. Her husband, Dean Stott, a former Special Operations soldier, is on the other line, somewhere in the Middle East, in the middle of a civil war.

"The gunfire was getting louder and louder. I heard the phone drop to the ground as loud bangs pierced my ears. The sound penetrated my ears so much that I had to pull it away to stop my eardrums from exploding. These bangs were coming directly beside the phone. Is he being fired upon, or is Dean the one firing?

Another loud bang came as I sat on the kitchen floor, this time much closer to me. The kitchen door flew open, and my 3-year-old said, " Mommy, I'm hungry."

One moment in the life of an extraordinary woman who makes it count. Alana overcame a tragic childhood to become an acclaimed entrepreneur, speaker, fundraiser, philanthropist, and author. King Charles awarded Alana an MBE, a Member of the Most Excellent Order, for her work preventing human trafficking and slavery.

I close my International Women's Day show with an interview I did last year with Andrea C Barrack. I admire her journey and all she is doing to create a better world. A standing ovation to every woman on this planet and to my Mom in Heaven.

Pura Vida

To reach Alana Stott: https://alanastott.com/

To learn more about RBC's purpose framework: https://www.rbc.com/newsroom/article/?title=rbc-mobilizes-to-help-address-three-of-societys-biggest-challenges