In 2009, Melissa Zeman said, “Someday, I’m going to open a wine shop that focuses on community.” She got to work, and ten years later, Melissa opened Bottles Up!, a wine shop and experience in the Lakeview East neighborhood in Chicago. Through in-store events and collaboration with other local vendors, Melissa’s business model has centered around “retail-tainment” — creating, educating, having fun, and, most importantly, connecting.