"You can call it paranoia, or you can call it innovation. The language doesn’t matter if the feeling is the same. This is all an experiment I’m running eight years in: How do I update my mindset to want to approach things by activating the pleasure center more than the pain center?  I’m more likely to move away from pain and towards pleasure. So why don’t I make innovation a game and bring play to, literally playfulness, into it? I see too many founders burn out because they have lost playfulness in their culture." – Tracy Lawrence, @chewishgirl

Tracy Lawrence, founder and CEO of Chewse (@chewse) takes us on the journey of how and why she founded Chewse. Tracy, Ben, and David discuss most of the traditional topics (early days, product-market fit, mission alignment), but spend most of the time talking about non-traditional topics like mental health, vulnerability, and love for company and self. If you’re a founder, this episode will perk both your IQ and your EQ. For everyone else, your faith in the future of tech might get restored. Enjoy!

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