In this episode of Take-Away with Sam Oches, Sam talks with Scott Deviney, president and CEO of Chicken Salad Chick. The 200-plus-unit fast casual franchise offers a unique product with interesting scaling opportunities, and Scott shares how the brand leverages those opportunities for incremental growth.

 

In this conversation, you’ll find out why: 

• Selling your product in bulk taps into multiple of your customers’ need states
• A grab-and-go version of your product opens up many new points of distribution
• You should know your core demographic’s lifestyle and put your brand where they are
• Packaging is as much about branding as it is portability
• Your hospitality in off-premises channels can make up for the lack of an experience your guest would get from dining in

                   

Have feedback or ideas for Take-Away? Email Sam at [email protected].