Run to the Top Podcast | The Ultimate Guide to Running

Chipotle x Strava: The City Challenge - Motivating Runners One Burrito Bowl at a Time


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Chipotle Mexican Grill has partnered with Strava to motivate runners across the globe with free burrito bowls and we’re speaking with Vice-President of Brand Marketing, Stephanie Perdue, to find out more about this unique challenge.

During the interview we chat all about the City Challenge, including:

  • How runners competed to earn free Chipotle for a year
  • Why participating runners get so competitive 
  • How challenges can add excitement and motivation to your training
  • Results and fun stories from the latest edition of the City Challenge
  • Whether you can expect to see more opportunities for earning free burrito bowls

To hear about this one-of-a-kind event, be sure to listen to today’s episode.

Socials:

  • Instagram: @Chipotle
  • X: @chipotleTweets

City Challenge Press Release: https://newsroom.chipotle.com/2025-01-02-CHIPOTLE-X-STRAVA-PARTNERSHIP-GOES-GLOBAL-INTRODUCING-THE-CITY-CHALLENGE-IN-25-MARKETS-TO-KICK-OFF-2025

 

Other City Challenge Instagram Content:

  • San Francisco Rallies around challenge 
  • @chipotlechasers_sf
  • Tempe, AZ tough competition

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  • Join the Elite Treatment where you get first dibs on everything RTTT each month!
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  • GET EXPERT COACHING AT RUNNERSCONNECT!

This week’s show brought to you by:

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The Race Fueling Blueprint

Did you experience what it was like to hit the wall at your last race?

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