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Chris Russell: Better Ways to Post & Pray Your Job Descriptions to Life


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"Post and Pray" yields mediocre results and yet It is the go-to method for most companies, especially startups. Look, dating apps have evolved so let's take a page from them and figure out creative ways to attract talent. After all, your companies success or failure hinges on it!

Today’s Quote:

"Pleasure in the job puts perfection in the work." - Aristotle

Show Guest:

Chris Russell is the Managing Director of RecTech Media. He is a digital recruiting expert. He began his career as a job board owner where he first learned the craft of attracting talent online. He's also a former corporate recruiter with real-world experience in the recruitment process and technology implementation.

As as a recruiting technology/marketing consultant he advises both employers and vendors on how to attract candidates or clients. He frequently blogs on the news site, RecruitingHeadlines.com, podcasts a weekly show called “RecTech” and conducts live video training on recruitment marketing tools and tactics at RecTechLive.com.

Episode highlights:

  • Why you should look at approaching job postings differently
  • The best ways to market your opportunities
  • Tools available to help you automate the process
  • Let’s talk about the approach almost all companies take

    • Write “job descriptions” (wish lists)
    • Do Not copy old ones!
    • Post on job boards
    • Farm the Job boards
    • Passively work employee referrals
    • The Job Description Format

      • -short 300 words or less - According to Linkedin?
      • Employer value proposition
      • Q&A job descriptions
      • Video
      • Cybersn.com
      • Harry joiner - long form job
      • Rick’s Format:

        • Build your job descriptions around uncovering a Career Wound
        • Build in Performance Metrics! - Let people know how they will be evaluated in their first 90 days
        • Tools to Use

          • Ripl- social media video slideshows
          • Buffer, deliverance, smarterqueue
          • Legend.im- turns text into animation gif
          • clipomac

          • Where & How to Post

            • Indeed- biggest board out there. - active candidate pool
            • Linkedin-
            • Facebook job board-blue-collar, hear
            • Google for jobs - Take advantage of all the free avenues
            • Take an Omnichannel approach- you need to be on all the channels. Be where your candidates are and continuously add content
            • Automate the flow of content out.
            • Be resourceful - text or email creative pictures (you next to a whiteboard with the person’s name written on it)
            • Angelist?
            • **Pushing out to facebook, twitter & LinkedIn. Video gets the most engagement and exposure
            • Times to post 4-6 pm at night FB- 3 pm on Wednesday

            • Key Take-Aways

              • Go Short or Go Long!
                • Re-format your job descriptions to Attract people! Define the % of time spent on tasks as well as performance metrics
                • Market your jobs by taking an omnichannel approach
                • Get Creative & use Tools to automate getting out your message
                • ...more
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