The Campaign Podcast

Christmas ads review 2025 with Brim, Kolbusz and Sobhani


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Waitrose, John Lewis, Tesco... the Christmas ads are all out and it's time for them to start selling. But what do adland's creative leaders make of the campaigns?


Creativity and culture editor Gurjit Degun hosts this extra Private View episode of The Campaign Podcast, reviewing the top festive ads with David Kolbusz, chief creative officer at Orchard, Chaka Sobhani, the newly appointed global chief creative officer at TBWA\Worldwide, Richard Brim, founder and chief creative officer of Ace of Hearts, and Campaign’s UK editor Maisie McCabe. 


Talking through the craft, creative and ideas behind the ads, they discuss the following campaigns:

John Lewis & Partners "Where love lives" by Saatchi & Saatchi

Waitrose "The perfect gift" by Wonderhood Studios

Tesco "That's what makes it Christmas" by BBH

Asda "A very merry Grinchmas" by Lucky Generals

Apple “A critter carol” by TBWA\Media Arts Lab

Peta "Happy Christmassacre" by Grey London

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