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My investigations tell me that most people in the Australian wine industry know of or have dealt directly with Chuck Hayward. Chuck is a Californian who has made a career from promoting, educating about and selling Australian wines in the USA market, and he’s been doing this for a long time. Chuck first fell in love with Aus wines when working at the Jug wine shop in San Francisco, where he was responsible for building an Australian and New Zealand section that represented roughly 20 percent of the stores stock. Chuck travelled to Australia to explore and investigate the country behind the wines he was developing a love for, and the relationship flourished, so much so that Australia became a regular travel destination for Chuck. Chuck’s ongoing relationship with Aus wine has stood the test of time, and he has maintained a keen interest in the domestic Australian scene and the impact and traction Australian wine gains in the USA market. Chuck joined me on the show to discuss his perception of the state of play of Australian wine in the USA market. Despite there being a bit of white noise that was difficult to edit without impacting the audio, it was an incredible conversation with Chuck. A huge thanks to Chuck for joining me.  

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