The Revenue Formula

Churn is dying, let’s save it

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You can calculate churn however you want. The problem? Churn as a metric will start to lose meaning.

Toni and Mikkel discuss the different options to make it useful.

  • (00:00) - Introduction
  • (01:58) - What churn was used for
  • (04:35) - The intention behind churn
  • (07:36) - Churn definitions from public companies
  • (10:46) - The most brutal churn
  • (12:42) - So what do you do with churn?
  • (18:43) - Collateral damage
  • (21:19) - Churn defined, now what?
  • (23:11) - Vintages of customers
  • (25:09) - Creating future churn
  • (26:45) - But.. How to improve it?

    • Sources
    You can check how different companies report churn here (http://christophjanz.blogspot.com/2017/12/how-public-saas-companies-report-churn.html )
    Watch Dave Kellogg's presentation on churn here.

    Something you want us to cover? Drop us a note on [email protected]

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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