What sets successful diversity, equity, inclusion, belonging, and access (DEIBA) initiatives apart? It's not about checking boxes; it's about prioritizing authenticity and thoughtfulness. 

Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful ways. In this episode, we discuss inspiring examples of how embracing these principles can lead to profound, positive changes in our organizations.

Digital Download (2:15) - Dan sits down with Consultant Selia Aponte to talk about reaching new audiences with bilingual ads: how to use them, when they work best, and how to ensure a smooth audience journey for ESL attendees.

CI to Eye with John Orr (15:15) - CI President Priya Iyer Doshi chats with John Orr, Executive Director of Art-Reach in Philadelphia. They discuss how we can make the arts a more inclusive space for disabled and chronically ill audiences, and ensure the full spectrum of society is served through our programming.

CI-lebrity Sightings (42:00) - Dan highlights some of CI’s favorite arts stories in the news.

LINKS:

Art-Reach

New York Times |  At Museums, a Revolution Gains Momentum

American Theatre Magazine | They Will Survive: Theatres That Are Beating the Odds

Associated Press | At 75, NYC Ballet is getting older. Its audience is skewing younger, and that’s the plan

Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success.

Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans  over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount discusses the biggest surprises in her analysis of more than 7,000 digital campaigns, and previews key findings to inform your FY25 media planning.

Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice? 

For Holly Mulcahy,  “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwatching have to do with orchestral music, and why deepening audience relationships now will pay dividends for our organizations in the long run.

Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce overall. 

As full-blown data nerds here at CI, we believe you can’t change what you don’t measure. So we sat down with the team at Dance Data Project® to discuss the latest industry stats and consider how to carve a path forward for gender equity in dance.

Dance Data Project® promotes gender equity in the dance industry through metrics-based analysis. In this interview, they overview their latest research, programming, and advocacy work to showcase and uplift women across the dance industry—from artistic and executive leaders, to lighting designers and commissioned composers. 

LINKS:

Dance Data Project®

New York Times | Do Men Still Rule Ballet? Let Us Count the Ways.

Dance Magazine | Over 80% of Ballets Are Still Choreographed By Men

Pointe Magazine | Ballet's Gender Gap—By the Numbers

Data USA | Dancers and Choreographers Workforce

New Scientist | Doctors ‘nudged’ into prescribing far fewer antibiotics

ADDITIONAL CONVERSATIONS ABOUT EQUITY IN DANCE:

Final Bow for Yellowface

Gold Standard Arts Foundation

Cultural Competency and Equity Coalition (C²EC)

The Equity Project

What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?

In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.

Artist and advocate Phil Chan shares how performing arts organizations can approach works from the classical Western canon with enhanced cultural sensitivity and authenticity. He offers tips and real-world examples for updating outdated representations of non-Western cultures while maintaining the integrity of these works.

LINKS:

Final Bow for Yellowface

Gold Standard Arts Foundation

Boston Lyric Opera | The Butterfly Process

Dance Magazine | Indiana University Removes Offensive Caricatures in New Productions of The Nutcracker and La Bayadère

Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future? 

As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.

The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing. 

At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. 

From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?

At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Join us over the next two episodes as we delve into each area so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing. 

Crank the volume on Part One, and be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.

LINKS:

Capacity Interactive | Your 2024 Digital Priorities

Pew Research Center | How Americans Use Social Media

Happy Black History Month, podcast listeners! Our latest episode coincides with the vibrant celebrations of Black history and shines a spotlight on the incredible contributions of Black and Brown composers, whose musical genius continues to enrich the classical repertoire.

Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.

LINKS

Loki Karuna (Formerly Known As Garrett McQueen)

Star Tribune | Radio Host Garrett McQueen Agitates for Change While Elevating Black Artistry

New York Times | Pandemic Woes Lead Met Opera to Tap Endowment and Embrace New Work

NPR | Terence Blanchard Makes History At The Metropolitan Opera

CI to Eye is back with a healthy dose of inspiration to help you re-center at the top of the new year.

In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. Guests ranged from executive directors and arts researchers to experts in DEIBA. They all answered the same question: "If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?"

We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.

QUICK LINKS

Capacity Interactive | Boot Camp 2024 Registration