Join CSP Executive Editor Hannah Hammond as she sits down with Joelle Robinson, Director of Retail Media at Circle K, at the Retail Media Network Forum in Chicago. In this insightful conversation, Joelle shares her journey from building Giant Eagle GetGo's retail media network to now leading Circle K's retail media strategy.

Discover how Circle K is transforming its approach to retail media by focusing on in-store scalability while expanding digital capabilities. Joelle discusses the unique challenges and opportunities in the convenience store space, the importance of executive buy-in, and why she believes convenience retail is poised to rise significantly in the retail media landscape.

Key Topics Covered:

• Building retail media networks from the ground up
• The unique flip in mindset: prioritizing in-store over digital in convenience retail
• Strategies for gaining executive buy-in and cross-functional alignment
• Circle K's upcoming network relaunch and new capabilities
• The future of measurement and transparency in convenience store retail media
• Why convenience stores are "under the radar" but positioned for major growth