The circular economy is no longer just a theory; it’s becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing. 

In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses.

Join us to find out:

-How rethinking product design could help future-proof tech such as iPhones

-Why it’s necessary to increase global recycling rates of copper

-How consumers are paying more attention to ads with a social or environmental theme

-How one household name is adding digital product passports to their clothing

Help us spread the word about the circular economy, by giving us a review on Apple Podcasts, or leaving a comment on YouTube or Spotify.

Mentioned in this episode:

Hear more from Ke Wang on material security in a circular economy in episode 174

Listen to the full conversation with Kantar’s Jonathan Hall on how marketers can drive demand for circular economy in episode 176

Mashable: How much would the mythical made-in-the-U.S. iPhone cost?

EurekAlert: The influence of copper recycling on prospective resource supply and carbon emission reduction

Sustainable Brands: In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a Win

Trellis: Why Target is tagging 35 million pieces of clothing with digital IDs