When you think about having a mission and vision for your business? Do you think of something like this:

“We interactively communicate scalable alignments in order that we may progressively create multimedia-based potentialities while promoting personal employee growth.”

Y-U-C-K!

The companies I worked for would spend hours and hours developing vision and mission statements just like this. They would roll out their vision in a big company meeting.

It would be proudly displayed on the website.

Where it would quickly be forgotten about, wither and die.

When I started my business, I thought to have a vision was LAME. It meant putting a bunch of gibberish on a paper that you would soon forget about.

My plan when I started out was to offer a kickass service, make enough money to pay my bills and occasionally go on vacation.

I didn't need no stinkin’ vision.

It turns out I was wrong. I did need a vision. For change-making business, a vision is critical to your impact (and your income).

Because when you don't have a vision, you don't know where you're steering your ship. When you don't know where you're going, it's difficult, if not impossible, to make the impact that you want to make.

I want you to make an impact. I want you to reach as many people as you can with your message so that your people benefit and are changed by your work in the world.

Mostly, I don’t want you to waste time thinking that you don’t need a vision (like I did).

You do have one. It’s lurking in the work you do right now, so let’s get it so you can name it, claim it, and take one tiny step to make it a reality.

Here’s what’s in store for you. on today’s Rebel Rising podcast:

Two biggest reasons that you don’t define your vision and what to do about it

• Why naming and claiming your vision is key to making it happen
• The one question that helps you define your vision quickly
• Why you need to find a role model of possibility
• Discover the next step to take to make your vision a reality (even if you have no clue how you’re going to make it happen)