Make Marketing Suck Less

Clarifying Your Message Leads to A More Effective Sales Process

06.28.2022 - By Dr. Michelle MazurPlay

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I love sales. I know most people don’t feel this way about making sales and it took me years to feel like this about having sales conversations. But now I love the opportunity to meet someone new, to talk about their business and where it’s going, and then I get to help them decide if messaging is the right next step for them. And the big reason that I can now say I love sales so much is that I know exactly what I’m going to say on that call. I feel confident that I’m in my zone of genius. So what are the pieces of messaging that you need to have in place in order to have a more effective sales process?  Today we’re digging into a client case study to find out where she was missing the mark and what she did to clarify her messages and make more sales. In This Episode: Why your message needs to speak your clients’ language How to craft a message that speaks to results, not process Why your “why buy” message needs to be something in your control How having a framework makes your sales more effective Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat  Finally Nail Your Message Resources: Cassie Christopher Rebel Uprising: Sell the Results, Not the Solution

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