We have an awesome episode today with Dennis Brown an author, serial entrepreneur, full time Linkedin Specialists! Meet Dennis Brown from Linked Academy. 

He shares fascinating insights into how he developed his Linkedin lead generating system, and how to optimise your profile.

Let's connect on the WP Innovator Facebook Group over on:

http://leejacksondev.com/group

Core takeaways:

Pitch yourself, differentiate yourself. Don’t be the typical salesman and force your ideas on a potential client. Don’t treat your Linkedin profile as a resume, instead position yourself as a resource, an expert, an authority.

Lead with value and solutions, and it will position you as the go to guy/gal people will turn to.

Post updates that are specific to your target audience, share relevant content consistently and you will create a familiarity to your network.

Action You Can Apply Today:

Get out of your comfort zone. Market yourself on various platforms. Convert your digital connections offline so you can build a rapport immediately. Sales is relational, provide solutions for people. 

Resources:

The 7 habits of several successful Linkedin users: http://www.linkedacademy.com/

Connect With Dennis Brown Team:

Website: http://www.linkedacademy.com/

Linkedin: https://www.linkedin.com/in/askdennisbrown

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

Today we unpack all the tools we use to run our Web Agency. From how we manage leads and opportunities, through to how we deliver our services.

Grab the full list here:

http://leejacksondev.com/landing/episode-20-download/

The tools are categorised into:

Sales Administration/Communication Project Management Delivery

Sharing:

If you would like to share your own tools with the community or ask questions, why not get involved in the WP Innovator Facebook group:

http://leejacksondev.com/group

Remember, grab the full list here:

http://leejacksondev.com/landing/episode-20-download/

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

--- 

See acast.com/privacy for privacy and opt-out information.

The fascinating story of a cop, turned author, turned full time web designer! Meet Adam Davis from Enlivify Total Solutions. He runs a web agency in sunny Alabama. I loved listening to Adam's story and outside of the podcast, I've grown to really enjoy the content he shares, his personality and his wonderful family pictures he regularly shares. A true gentleman!

Come join us at the WP Innovator Facebook Group on: http://leejacksondev.com/group

Biggest challenge:

Over committing and on-boarding queue. (Been there, wore that t-shirt... am I right?)

Unique Selling Point:

Monitors to ensure an agreed percentage revenue increase as a result of the web solutions provided.

Action You Can Apply Today:

Bookend your day

Sit down at the end of the day and ask the following:

_ What did I accomplish today _ What did I not accomplish today _ Why did I not accomplish it _ What could I have accomplished

Then write out 6 things you want to accomplish the next day.

Take the time to slow down mentally and get organised! Booom!

WordPress Plugins:

Sucuri: https://sucuri.net/ Yoast: https://yoast.com/ (The old favourite) OptimizePress: https://www.optimizepress.com/ Visual Composer: https://vc.wpbakery.com/

He said there were 100 or so he could pick from!!! I think 4 is enough for today ;)

Resources:

Adams Book - http://www.amazon.com/Spirit-Truth-Encouraging-Messages-Enforcement/dp/1507819463

Entrepreneur: http://www.entrepreneur.com/

Huffington Post: http://www.huffingtonpost.co.uk/

Adam on Huffington Post: http://www.huffingtonpost.com/Adam-Davis

WP Elevation Podcast: http://www.wpelevation.com/

Andy Stanley: https://itunes.apple.com/us/podcast/andy-stanley-leadership-podcast/id290055666?mt=2

Connect With Adam:

Company: http://www.enlivify.com/

Personal Site: http://www.adamdavis.co/

Email: [email protected]

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

Meet Barry from Happy Porch. He focuses on turning what was pain, into success.....

A lot of web designers and agencies are often wondering how they could evolve retainers. Check out this episode where Barry unpacks awesome advice for creating retainer packages.

Come join us at the WP Innovator Facebook Group on: http://leejacksondev.com/group

Action You Can Apply Today:

Look at your team. Separate the core services you do, and the value add services. Consciously separate those out. See if you can get rid of some (the non profitable/time draining), or see if you can break them down into easier packages to manage client expectations. WordPress

Plugins: 

White Label CMS: https://en-gb.wordpress.org/plugins/white-label-cms/ 

Video User Manuals: http://www.videousermanuals.com/

Resources: 

Phillip Morgan - Positioning: https://philipmorganconsulting.com/ 

Brennan Dunn - Double your freelancing: http://doubleyourfreelancing.com/

Connect With Barry:

Email: [email protected]

Website: http://www.happyporch.com

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

We have a wonderful episode here for you with Matt Inglot an entrepreneur, podcaster and business coach from FreelanceTransformation.com. He shares fascinating insights into how he launched and the diversified his agency online.

Before we crack on, be sure to check out our new plugin SociPress: http://socipress.com

Twitter automation from within your WordPress website. The perfect upsell to your WordPress clients. You can check it out on leejacksondev.com/plugin and get 10% off using the promo code. 

Action You Can Apply Today:

Focus on your avatar as a client. Moving forward on projects, evaluate as you go. Don't be afraid to say no to time consuming leads that potentially may be unprofitable. Determine whether it’s a project you want to take on and invest in.

Resources:

Podcast: FreelanceTransformation.com

Calendly: https://calendly.com/

The Moz top 10: https://moz.com/moztop10

I will teach you to be rich: http://www.iwillteachyoutoberich.com

Connect With Matt Inglot Team:

Email: [email protected]

Twitter: https://twitter.com/mattinglot

Website: http://www.freelancetransformation.com/

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

What an honour! We have for you the Beaver Builder Team, the creators of the amazing visual builder for WordPress. Welcome Robby McCullough, Justin Busa and Billy Young who share with us their incredible journey.

Before we crack on, please head on over to our private Facebook group and connect with us and the growing community of WP Innovators. You can find it on http://leejacksondev.com/group

Action You Can Apply Today:

What you see is what you get! Just go for it! Have faith in yourself and your ideas and make it happen. Solve a problem that you have and eventually a product will be birthed as a result.

Connect With The Beaver Builder Team:

Twitter: https://twitter.com/beaverbuilder

Website: https://www.wpbeaverbuilder.com/?fla=189

Facebook: https://www.facebook.com/wpbeaverbuilder

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

We have a fantastic episode here for you with Lawrence Howlett from New Edge Media and from More Demand, an amazing Web Agency involved with some biiiig players. He shares fascinating insights into running an agency, and also opens up some fantastic strategy you can apply to your business today!

Before we crack on, be sure to check out our new plugin SociPress: http://socipress.com

Twitter automation from within your WordPress website. The perfect upsell to your WordPress clients. You can check it out on leejacksondev.com/plugin and get 10% off using the promo code.

Action You Can Apply Today:

Create before you consume. Create what you want to do before anything else, blog or podcast. Consuming will cloud your mind. Understand your limitation 

Resources:

moredemand.co.uk/resources - A three step system to build your business.

101 ways to generate leads: Available to download from https://www.newedge.co.uk/.

WordPress Plugins:

Webinar ignition: http://webinarignition.com/

Yoast: https://yoast.com/

Lead boxes: http://www.leadpages.net/

Sumo me:https://en-gb.wordpress.org/plugins/sumome/

Connect With Lawrence:

Twitter: @lawrencehowlett

Website: https://www.newedge.co.uk/

Linkedin: https://uk.linkedin.com/in/newedgemedia

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

As design and web agencies, we are so often so busy on producing for others, that we neglect our own ongoing marketing. This can lead to a feast and famine culture within an agency. It's really important that we develop ongoing strategies for lead generation, and keeping that pipeline looking healthy.

Let's connect:

We have launched a free but private Facebook group where we can all connect to discuss episodes, as well as questions and more. Lets create a community of peers that support each other and add value! See you at:

http://leejacksondev.com/group

Show Notes:

In this episode we explore, with Sarah Moore, content marketing as one of the main activities an agency can invest their time, money and effort in to generate results. Find out the answers to questions such as:

_ What is one of your strategies that you use as a social media consultant _ Why is content marketing so important _ What does content marketing actually involve _ How much content should you produce _ Could you give us some examples of how you can re-purpose content 

Connect with Sarah: 

Twitter - Corporate: https://twitter.com/elevenlights

Twitter - Direct: https://twitter.com/the_sarah_moore

Facebook: https://www.facebook.com/elevenlightsmedia

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

We have a fantastic episode here for you with Clay Mosley from Rock City Digital, an amazing Web Design company, He is also the man behind claymosley.com and the 100k academy. He shares fascinating insights into how he got started, and how he has marketed his web agency.

Message from our sponsor:

Before we crack on, be sure to check out our new plugin SociPress: http://socipress.com 

Twitter automation from within your WordPress website. The perfect upsell to your WordPress clients. You can check it out on leejacksondev.com/plugin and get 10% off using the promo code. 

Action You Can Apply Today:

Sell everyday. Even if it’s just a tweet or a Facebook post.

Refine your processes.

Videos, Videos, Videos. Videos help raise your local credibility and can replay as evergreen content.

Resources:

Millo Blog platform: https://millo.co/

WordPress Plugins:

Yoast SEO: https://yoast.com/

Google Analytics: https://en-gb.wordpress.org/plugins/googleanalytics/

Connect With Clay:

Twitter: https://twitter.com/mosley_clay

Websites:

https://claymosley.com

https://rockcitydigital.com/

https://100kacademy.com/

Email: [email protected]

Snapchat: claymosley

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.

Sit back and relax with Lee as he shares the story of how he and the team changed direction with their social media strategy. A fascinating insight into the thought process, actions and activities of the team within a digital agency.

Hear Lee lay out all the problems faced, and the solutions that were put in place. The story is taken right up to the present day because this is an ever evolving adventure.....

---

OUR EVENT:

Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live

Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency.

---

See acast.com/privacy for privacy and opt-out information.