ClarkMorgan Insights

BUILDING GOODWILL ISN’T JUST ABOUT BEING FRIENDLY, it’s also about being a trusted advisor to your client. In this ClarkMorgan Insight, Lincoln Liu of Somero discusses how his team assisted a client, who in turn were able to provide better service to the end-user. Somero manufactures laser-guided and innovative machinery used in horizontal concrete placement, to advance&hellip

FOR MANY BUSINESSES, BIG AND SMALL, the prospect of becoming ‘China Ready’ can be daunting. But it’s not as difficult as it sounds. So says Robbie Burns, International Sales Director at ChinaSEO. In this ClarkMorgan Insights video Robbie highlights the case of a Melbourne, Australia based SME within the tourism industry that has embraced the China market&hellip

OVER 90 MILLION CHINESE TRAVELLED ABROAD IN 2013. Not only is this a huge number, but it is also unprecedented. Never, have Chinese travelled outside of their country in such large numbers. Unfortunately, for many 5-star hotels in the Australia, Britain, Canada, New Zealand and the USA, there is little understanding of this new segment of&hellip

FORGET GOOD-COP-BAD-COP; being ‘nice’ is a better approach to building goodwill and influencing others, especially under stressful conditions. So says Gavin Nicholson, a former police detective and current senior lecturer. Nicholson’s Insight delves into two criminal cases, where the outcome was significantly improved with respect, so much so that even hardened criminals reflected the goodwill&hellip

THE MARKETING ‘HOLY GRAIL’ in social media is to make a campaign go viral. Unfortunately for marketers there does not appear to be a fixed recipe. But Nancy Pon, the Vice President of Communications at Touchmedia, believes one method is to challenge the cultural norms. Inspired by Timothy Ferriss’ ‘The 4-Hour Work Week’, her team created&hellip

TRENT LEYSHAN’S LATEST BOOK is all about fighting for the customer. His three steps of knowing your audience, having the willingness to work through objections, and have a structured follow up process ensure that time is not wasted with ‘time wasters’. Trent Leyshan is the founder of sales training and development company, BOOM! He is the author of&hellip

THE TIMES, THEY ARE A CHANGING. Wealth has been moving East, ever since the 1500s, and today the focus of new wealth is clearly in Asia – driven by China. This also allows for an opportunity for Australian companies, who can help China springboard into number 1.  So says Rod North, founder of Bourse Communications Pty&hellip

MOST SEASONED BUSINESS PROFESSIONALS who have worked in China know that ‘guanxi’ (关系) is critical to success. In many cases guanxi supersedes contracts, which may be more legally binding, but in daily use are often overlooked and somewhat ignored. So says David Thomas, CEO of Think Global Consulting. Think Global Consulting facilitates business and investment between&hellip

THE CHINESE EDUCATION SYSTEM is excellent at developing technically minded graduates. This has been ideal in the past, since China has developed as an Original Equipment Manufacturer (OEM) catering to the production needs of the West. However, as China has emerged as a viable domestic market, and as design, consulting and creative services have moved&hellip

“THE SECOND MOUSE GETS THE CHEESE.” Nowhere is this more true than in China, where a culture that is risk adverse has grown, making new product launches all the more challenging. Kevin Barry Coleman therefore suggests that smart marketers create the ‘first mouse’. Kevin has lived in China since 1987 and has over 19 years&hellip