In this episode, Amir takes us through how to use Claude Skills to build digital employees. We cover practical demos including an A/B testing idea agent, marketing insight analyzer, and a live build of a tweet-to-newsletter converter. You'll learn what Claude Skills actually are, why they represent the biggest leap since sub-agents, and how to build them yourself—even if you've never written a custom AI workflow before.

Timestamps

00:00 – Intro

01:05 – What are Claude Projects

02:40 – Sub-agents in Claude Code explained

03:34 – Introducing Claude Skills

05:58 – Context rot and the performance degradation problem

08:01 – Why matter Claude Skills Matter

11:08 – Building a UTM link generator with Artifact Builder

17:41 – Claude Skill Demo: A/B test generator for website optimization

20:32 – Claude Skill Demo: Marketing analytics insights from campaign data

23:40 – Building a Claude Skill: Creating a tweet-to-newsletter converter skill

30:32 – Final Thoughts on Claude Skills

30:58 – Why AI adoption is falling and how better prompting solves it

Key Points

• Claude Skills are automated workflows that apply globally or per-project, pulling context only when relevant to specific tasks

• Skills solve the "context rot" problem where too much context degrades LLM performance and increases hallucination

• You can create custom Skills using markdown files with instructions, reference documents, and executable scripts

• The tweet-to-newsletter converter built live demonstrates Skills' ability to match tone and style with minimal training

• Poor AI fluency and prompting—not the tools themselves—explain why enterprise AI adoption is declining

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

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The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

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