Lighting that's felt but not seen: many lighting designers say that's the holy grail. The notion isn't new, but that doesn't make the lofty challenge any simpler. Brazilian-born Claudio Ramos, acclaimed director of Electrolight in San Francisco, phrases the idea a little differently. He says: "Designing lighting is like a Disneyland ride: if you see what's happening in the background, the magic is over." But seamlessly integrated design magic doesn't just happen. Join us as Claudio breaks down the essence of successful collaboration and explains his people-focused, emotionally tuned approach to bringing award-winning design ideas from lines on paper to light in real life.