The Apartment Department - A Podcast for Multifamily Marketers

Cleaning Up the Noise: Establishing a True Data Strategy with Marge Enrique


Listen Later

In this episode, Chris and Anne talk with Marge Enrique about her extensive journey in transforming her company's approach to marketing data, emphasizing the importance of moving beyond simple last-touch attribution to a more comprehensive multi-touch model using tools like HyLy and Remarkably. Enrique details her strategies for data cleaning, source tracking, and building in-house attribution models, contrasting the performance of different marketing channels like Zillow, Apartment Ratings, and paid social against traditional paid search. Finally, the conversation briefly shifts to a humanitarian project by her parent company, City View, to fast-track home rebuilding after the Los Angeles wildfires.  You won't want this episode to end.

Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

Find more of The Apartment Department exclusively on our Substack.  Subscribe for articles and new episodes straight to your inbox.

...more
View all episodesView all episodes
Download on the App Store

The Apartment Department - A Podcast for Multifamily MarketersBy Chris Johnson & Anne Baum

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings


More shows like The Apartment Department - A Podcast for Multifamily Marketers

View all
Serial by Serial Productions & The New York Times

Serial

76,003 Listeners

Afford Anything by Paula Pant | Cumulus Podcast Network

Afford Anything

3,553 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,259 Listeners

Pod Save America by Crooked Media

Pod Save America

87,781 Listeners

Speak Up: Develop Your Executive Presence & Leadership Communication Style by Laura Camacho

Speak Up: Develop Your Executive Presence & Leadership Communication Style

97 Listeners

The Best One Yet by Nick & Jack Studios

The Best One Yet

9,634 Listeners

Giggly Squad by Hannah Berner & Paige DeSorbo

Giggly Squad

15,043 Listeners

Sub Club by RevenueCat by David Barnard, Jacob Eiting

Sub Club by RevenueCat

57 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,873 Listeners

Multifamily Matters by Paul Marks

Multifamily Matters

6 Listeners

The Rent Roll with Jay Parsons by Jay Parsons

The Rent Roll with Jay Parsons

42 Listeners

Not Gonna Lie with Kylie Kelce by Wave

Not Gonna Lie with Kylie Kelce

10,255 Listeners

100 Ways To Grow On TikTok by 100 Ways To Grow On TikTok

100 Ways To Grow On TikTok

0 Listeners