We often hear educators saying that you can find clients anywhere. I know I say it, and I believe it because we really need so few clients per year that we can find enough no matter where we live- well almost.

Today’s guest agrees, but she also pointed out that some markets are easier than others which is why she happily travels two hours to her client shoots back in Boston, instead of trying to find clients in her new hometown.

By making this decision, she also realised she had to make more money per client. So two years ago, Blue Amrich re-designed her business model to meet that new required average sale. In today's episode, she shared what Beyond the Fence looked like then and the biggest change she made to ensure that drive is worth it.

We covered:

• Moving into pets because "dogs are better than brides"
• What happened when Blue stopped selling digitals 
• Conversion rate from enquiry to selling 
• Why Blue didn't move her business when she moved her home
• It's a numbers game 
• Knowing your client 

IN THE MEMBERS-ONLY EXTENDED EPISODE:

• Most people haven't thought about the final result 
• Blue's initial client call
• Pricing and products and profits
• Why Blue is happy to be working seasonally
• How clients are finding Beyond the Fence 
• Why do personal projects

Show notes can be found here: https://thepetphotographersclub.com/podcast/1609